Stay Ahead in October: Safety and Learning Campaigns to Leverage

National Pedestrian Safety Month

October is National Pedestrian Safety Month, and it’s a great opportunity to reinforce awareness across your fleet. With Halloween approaching, remind drivers to be extra cautious in neighborhoods and near crosswalks as trick-or-treaters will be out after dark. Consider holding short safety talks in terminal yards, at delivery sites, or on city routes, and pair telematics clips with quick refreshers on scanning, speed control, and yielding.

trick or treat photo

Key safety activations:
  • National Teen Driver Safety Week (Oct. 19–25, 2025): Share family-focused messaging with employees who have new drivers at home. Reinforcing good habits at home strengthens your fleet’s overall safety culture.
  • National School Bus Safety Week (Oct. 20–24, 2025): Include school-zone reminders in morning huddles and emphasize extra caution on suburban routes.
  • National Move Over Day (Saturday, Oct 18, 2025): Reinforce slowing down and moving over when passing stopped vehicles and roadside workers.
Related eNuggets®

To support your messaging, request related eNuggets® from Luma, including:

  • Halloween Trick-or-Treaters: Be Alert!
  • School Zones and Bus Stops
  • Move Over Laws
  • Defensive Driving: Space and Speed Management

Request these eNuggets® by emailing nugget@learnwithluma.com.

About Luma Brighter Learning

Luma Brighter Learning offers an award-winning connected platform that leverages science and data intelligence to benchmark learning performance, ensure compliance, reduce risk, and drive behavior change across the workforce. With microlearning backed by cognitive science, Luma helps knowledge stick and keeps learners engaged. The connected suite of tools simplifies training delivery, tracks progress, and supports real-time coaching. With over 1,400 customizable microlessons, called eNuggets®, Luma enables tailored coaching programs. For budget-conscious organizations, Luma Emerge® provides a cost-effective, high-quality solution. Luma also supports new drivers with Entry-Level Driver Training Programs. Learn more at lumabrighterlearning.com.