October Is National Pedestrian Safety Month

Woman and children holding hands as they use a pedestrian crosswalk.

Every October, fleets shine a spotlight on one of the most important aspects of road safety: protecting pedestrians. With Halloween trick-or-treaters, school zones buzzing with activity, and roadside workers exposed to traffic, it’s a critical time to remind drivers that safety isn’t just about trucks—it’s about everyone who shares the road, including their own families.  

Why it matters:

  • Pedestrian fatalities remain a leading concern in traffic safety, especially at night and in urban or suburban areas.
  • Children are twice as likely to be struck by a vehicle on Halloween compared to other days of the year.
  • Roadside workers and emergency responders face daily risks when drivers fail to slow down and move over.

Reinforce awareness this month:

  • Host short safety huddles in terminals, delivery sites, or pre-shift meetings.
  • Share quick reminders about scanning for pedestrians at crosswalks, slowing down in neighborhoods, and staying extra alert near school buses.
  • Pair telematics clips with eNuggets® to make real-world lessons stick.

Apply It Now

Choose one day this month to hold a 5-minute pedestrian safety talk with your team. Pair it with one of the related eNuggets® to reinforce the message. Small reminders like these help ensure everyone—drivers, families, and roadside workers—makes it home safely.

Related eNuggets®

To support your messaging, request related eNuggets® from Luma, including:

  • Halloween Trick-or-Treaters: Be Alert!
  • Navigating School Zones Safely
  • Defensive Driving
  • Space and Speed Management

Request these eNuggets® by emailing nugget@learnwithluma.com.

About Luma Brighter Learning

Luma Brighter Learning offers an award-winning connected platform that leverages science and data intelligence to benchmark learning performance, ensure compliance, reduce risk, and drive behavior change across the workforce. With microlearning backed by cognitive science, Luma helps knowledge stick and keeps learners engaged. The connected suite of tools simplifies training delivery, tracks progress, and supports real-time coaching. With over 1,400 customizable microlessons, called eNuggets®, Luma enables tailored coaching programs. For budget-conscious organizations, Luma Emerge® provides a cost-effective, high-quality solution. Luma also supports new drivers with Entry-Level Driver Training Programs. Learn more at lumabrighterlearning.com.