Continuous Coaching Month

meeting between two male workers

October is the perfect time to strengthen everyday coaching habits. Instead of saving feedback for annual reviews or post-incident debriefs, encourage managers to hold weekly 2-minute check-ins that help drivers stay focused and motivated.

Here’s how to make it stick:

  • Ask open-ended questions: Leave space for a thoughtful response by asking questions that require more than a “yes” or “no” reply. Some examples are: “What was going on for you at that moment?” (after a telematics alert) and “What’s one change you’d like to make this week?”
  • Align with personal values: Reinforce safety goals by connecting them to what matters most to drivers, like getting home safely to family.
  • Track progress: Use a digital evaluation sheet or short survey that both the coach and driver sign off on.

Why it works: These short, consistent conversations build on motivational interviewing and cognitive-behavioral coaching strategies highlighted in Luma’s most recent white paper. Using the strategies creates momentum that strengthens both driver engagement and safety performance.

Read the white paper on coaching strategies.